BUSINESS MODEL INNOVATION
Academic Year 2023/2024 - Teacher: Rosario Francesco Antonio FARACIExpected Learning Outcomes
The course is intended to introduce students to understanding and learning principles of innovation management, business model design and business model innovation within firms and organizations. The understanding of innovation, strategic innovation, marketing and organizational innovation, as well as value innovation is a preliminary step to develop and enhance a deep kwnoledge of business model innovation and its applications. A focus will be directed to the comprehension of business model innovation for sustainability, circular economy, sharing economy, Metaverse and Artificial Intelligence. Further knowledge will be addressed to the understanding of business model innovation in family firms, startups, purpose-driven organizations, platform organizations, emerging markets and the made in Italy. A large set of critical thinking skills and communication capabilities is favored to allow students to apply the conceptual models learned during the course and to write a "business case eligible" for existing firms and organization, startups, nascent entrepreneurial projects and social initiatives. Although the course is in Italian, teaching materials are primarily in English to enhance the abilities to communicate fluently in English as a second language.
Course Structure
The course is structured as it follows:
Lectures, Case Analyses, Testimonials in Class. The web (course website: https://businessmodelinnovation.blog) and the main social media (facebook and twitter) will be used as well to turn the attendance in class in a more participative and immersive experience of learning
Required Prerequisites
For students enrolled in the graduate program “Direzione Aziendale”, prerequisites are not necessary to attend this course.
For students enrolled in different graduate programs, a previous contact with the Instructor is suggested in order to represent the “state of art” of the existing knowledge in economics and in management
Attendance of Lessons
Detailed Course Content
First Module, 3 CFU
How to design, write and pitch a business case
Business Model Definition, Ontology, Design & Journey
Business Model Innovation: Definition, Principles, Taxonomies and Applications
Navigating the Concept of Innovation: Disruptive Innovation, Open Innovation and Blue Ocean Strategy
Second Module, 3 CFU
Business Model Innovation for Sustainibility
Business Model Innovation in Circular and Sharing Economy
Business Model Innovation driven by Metaverse and Artificial Intelligence
Third Module, 3 CFU
Business Model Innovation in Family Firms & Startups
Business Model Innovation in Purpose-Driven Organizations
Business Model Innovation in Platform Organizations
Business Model Innovation for Emerging Markets
Business Model Innovation and Made in Italy
Textbook Information
Lecture Notes from the Instructor
Course Planning
Subjects | Text References | |
---|---|---|
1 | Introduction to the course: Business Modeling as a way of understanding the logic of firms' value creation | Lecture Notes from the Instructor |
2 | Business Model Definition | Lecture Notes from the Instructor |
3 | Business Model Ontology | Lecture Notes from the Instructor |
4 | Business Model Design | Lecture Notes from the Instructor |
5 | Business Model Journey | Lecture Notes from the Instructor |
6 | Business Model Innovation: Definition | Lecture Notes from the Instructor |
7 | Business Model Innovation: Principles | Lecture Notes from the Instructor |
8 | Business Model Innovation: Taxonomies | Lecture Notes from the Instructor |
9 | Business Model Innovation: Applications | Lecture Notes from the Instructor |
10 | Navigating the Concept of Innovation: Disruptive Innovation | Lecture Notes from the Instructor |
11 | Navigating the Concept of Innovation: Blue Ocean Strategy | Lecture Notes from the Instructor |
12 | Open InnovatioNavigating the Concept of Innovation: Open Innovationn | Lecture Notes from the Instructor |
13 | Business Model Innovation for Sustainability | Lecture Notes from the Instructor |
14 | Business Model Innovation in Circular Economy | Lecture Notes from the Instructor |
15 | Business Model Innovation in Sharing Economy | Lecture Notes from the Instructor |
16 | Business Model Innovation driven by Metaverse | Lecture Notes from the Instructor |
17 | Business Model Innovation driven by Artificial Intelligence | Lecture Notes from the Instructor |
18 | Business Model Innovation and "Metaconomics" | Lecture Notes from the Instructor |
19 | Applications of business model innovation in firms and organizations: an introduction | Lecture Notes from the Instructor |
20 | Business Model Innovation in Family Firms | Lecture Notes from the Instructor |
21 | Business Model Innovation in Startups | Lecture Notes from the Instructor |
22 | Business Model Innovation Purpose-Driven Organizations | Lecture Notes from the Instructor |
23 | Business Model Innovation in Platform Organizations | Lecture Notes from the Instructor |
24 | Business Model Innovation for Emerging Markets | Lecture Notes from the Instructor |
25 | Business Model Innovation and Made in Italy | Lecture Notes from the Instructor |
26 | How to design and write a business case | Lecture Notes from the Instructor |
27 | How to pitch a business case | Lecture Notes from the Instructor |
28 | Toolboox for writing a business case | Lecture Notes from the Instructor |
29 | Business Model Innovation: case studies | Lecture Notes from the Instructor |
30 | Business Model Innovation: case studies | Lecture Notes from the Instructor |
31 | Business Model Innovation: case studies | Lecture Notes from the Instructor |
Learning Assessment
Learning Assessment Procedures
The exam is entirely held in Italian. For those students attending regularly the course, the final grade is determined by weighting the partial score of the final exam (written , oral or blended assignment in class) and that of the group projects and individual assignments. For other students, the final grade is determined by evaluating the oral exam in class.
Examples of frequently asked questions and / or exercises
- What is the rationale of a business model (BM)?
- What is the business model canvas (BMC)?
- How different is the BMC design between a startup and an existing organization?
- Is there any conceptual distinction between BM and strategy?
- What is the business model innovation (BMI)?
- Which are the drivers of the the BMI?
- Which are the types of BMI within firms and startups?
- How BMI can be interpreted in regards of sustainability?
- How BMI can be interpreted in regards of circular economy?
- Which are the BMI types in Metaverse?
- Which are the BMI types in the Platform Economy?
- What's the hybrid business model?
- How BMI can be intepreted in regards of family business?
- How BMI can be intepreted in regards of purpose-driven organizations?