Maria Cristina Longo

Associate Professor of Business Administration and Management [SECS-P/08]

Keywords

Innovation Management, Strategy, Entrepreneurship, Innovative Start-ups, Technological Transfer, Standardization Strategy, Technological Standards, Sustainability, Tourism, Management,  

Cristina Longo is Associate Professor of Business Economics and Management at the University of Catania (Italy). She holds a laurea degree with 110 summa cum laude and a Ph.D in Business Administration. Her research interests focus on the topics of innovation management, entrepreneurship and strategy.

ACADEMIC POSITION
Associate Professor of Business Economics and Management at the University of Catania (Italy)

VIEW THE COURSES FROM THE A.Y. 2022/2023 TO THE PRESENT

Academic Year 2021/2022


Academic Year 2020/2021


Academic Year 2019/2020


Academic Year 2018/2019


Academic Year 2017/2018


Academic Year 2016/2017


Academic Year 2015/2016
  • Innovation Management
  • Innovative Start-ups & Incubators
  • Standardization Strategy and Technological Standards
  • Communities of Practices & Hub-and-Spoke Models for innovation
  • Entrepreneurship
  • Sustainability and Local Development
  • Knowledge Management & Dynamic Capabilities
  • Hospitality and Tourism Management
  • Tourism Marketing & Destination Management
  • Channel Design & Retailing Management